Theresa Kushner is a self-styled Data-vangelist, passionate about AI and the data it uses.
With her experience in leading data organizations in companies such as IBM, Cisco Systems, VMware, Dell/EMC and NTT DATA, she helps companies and individuals prepare for the AI technology wave.
She is a speaker and writer who has co-authored two books on data and its use in business: Managing Your Business Data (with Maria Villar) and B2B Data-Driven Marketing (with Ruth Stevens).
She is also a frequent contributor to MarTech.org and to FYI50plus.com
The world of business has long sought a comprehensive, practical guide to managing and executing business marketing plans and strategies. And now it’s here. B2B
As a business person, you have more data and more kinds of data available to you than ever before. But has it helped you generate
