As a business person, you have more data and more kinds of data available to you than ever before. But has it helped you generate revenue or save costs? For many executives, more data has just meant more time and money spent trying to figure out what to do with it and how to extract value from what is called the corporation’s greatest asset. You love the data when it gives you information to help you succeed, but you also hate it when it’s in accurate, hard to access or different depending on who pulls the report.
This books was written for the executive who wants to understand how to use this “asset” to make better decisions, drive out costs, improve customer experience and generally be better at managing information. In 2 sections and 12 chapters, Managing Your Business Data delivers practical guidance to balance the use of hard facts and your personal instincts. You learn how to identify and focus on the data that matters for your organization; how to overcome the obstacles to getting a complete view of your customer; how to meet ever-changing risk and security standards; how to set up an effective business performance discipline; and how to grow a data culture and make it work for you.
“Managing Your Business Data” is intended to be a guide that you can reference daily or when you are engaging with the information management of your organization. In the end, most business today is all about the data and savvy managers know that managing this asset is key to their success.