B2B Data-Driven Marketing
The world of business has long sought a comprehensive, practical guide to managing and executing business marketing plans and strategies. And now it’s here. B2B Data Driven Marketing: Sources, Uses, Results, meets that need. In 220 pages, the book lays out basic definitions and applications by identifying data sources, setting up an organization’s data architecture […]
Managing Your Business Data
As a business person, you have more data and more kinds of data available to you than ever before. But has it helped you generate revenue or save costs? For many executives, more data has just meant more time and money spent trying to figure out what to do with it and how to extract […]