Why you should read this book
In “Good to Great” Collins researches why a few organisations outperform the market by a significant margin. The fundamental reason is cultural – the right people on the bus with a very clear vision of the destination.
Jim Collins, bestselling author of Built to Last returns with Good to Great, a look at what it takes to succeed in business and how a good company can become a great one.
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Can a good company become a great one? If so, how?
After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising – at times even shocking – to the modern mind.
Good to Great achieves a rare distinction- a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded as one of the most important business books ever written.