Data Leaders interviewed by Bob Seiner of TDAN.

Bob Seiner of TDAN (The Data Administrators Newsletter) takes the opportunity to speak with Data Leaders Dr Tom Redman and Kelle O’Neal about the recently launched Data Leader’s Manifesto. He explores the background to its inception, who is involved and why and who it is directed to. Given that bad data costs business 3 trillion dollars a year (Harvard Business Review) it is not surprising that the discussion covers how they believe the manifesto will impact the data management industry and business as a whole going forward. There are many ways the manifesto can be used in all organizations – read the interview and see how you can make a difference in your organization too. Be part of the change.

Data Manifesto Launch Success

The Leader’s Data Manifesto was received with enthusiasm by over 100 delegates at Enterprise Data World 2017. Data Leaders, John Ladley, Kelle O’Neal, Danette McGilvray and Dr. Tom Redman and James Price (from Australia) are challenging the business community to get serious about managing their data as an asset in order to drive better business performance. Not until senior management understand that data is not an IT responsibility but rather an asset that is the responsibility of every user in the organisation, will we see a genuine move forward. Business Leaders who accept responsibility for the management of their data will be the ones we see forge ahead.

Sign The Leader’s Data Manifesto and demonstrate that you understand the importance of this initiative to your business.