Thank you to the people listed below who share the vision of the Data Leaders for data and information to be truly valued and managed as a business asset.

Be a change leader and evangelist. Your organisations will be forever grateful.

John Ladley

Danette McGilvray

Kelle O’Neal

James Price

Tom Redman, PhD

Nina Evans, PhD

Ron Klein, Global Data Governance Leader

Dave McComb, President. “Be the change!”

Patty Aenchbacher, Data Governor

Gene Boomer, “Go Man Go….!!!”

Skip Kirby, Director, Strategic Information Services. “Bravo!”

Ray Doggendorf, Data(base) Architect.

“I do not support a single database nor DBMS technology (e.g., DB2, Oracle), instead I am responsible for caring for the Enterprise “Logical” Data Model.”

David Wiebe

Svetlana Addo, Data Quality Manager

Bob Lambert

Michael Blaha

Adrianne Baugh, Business Intelligence Manager

GJ Van Zyl, Executive Chairman

Martin Spratt, Chief Data Value Officer.

“Bravo ! About time the data industry had an adult voice. I thought I was back in the 1980’s ! The Big Data failures are testimony that the data industry is shipwrecked without this overarching idea. Looking forward to participating in this conversation, and confident these ideas will find the language, branding and the channels to go viral, and get a legitimate seat at the table with contemporary manifesto concepts like “App”, “Cloud”, “Mobile” and “Agile”.”

Daragh O Brien,  “Recital 4 of the General Data Protection Regulation sums it up: “The processing of personal data should be designed to serve mankind.”

Ray Diaz, Senior Data Analyst. “Want to be an member of this group to help raise knowledge and focus on Data. There is a huge need to create Data Citizens. “Data is not a project, it’s an ongoing endeavor.”

Su Rayburn, AVP information management

Missy Wittmann

Dave Wells “Thank you. This is an important step in taking us to the next generation of data management. We need to think differently about data and this is a good beginning.”

Louise Crooks, Sr Manager of Data & Analytics

Thomas Frisendal, Data Architect and Modeler, “Making data work for the business, Yes!”

Yi Wang, Head of Data Governance

Rock Bim, VP

Chad L Dowell, Technical Assistant

Katherine Nicasio, DQA

Michael A Rife

John Yanley

Kasu Sista

Derrick Exum

Mitko Gerensky, Chief of Staff Data Strategy

Mary Komorowski, Enterprise Data Modeler

Tom Albritton

Rob Dinerman, Leadership Trainer

Steve Green, Social Science Analyst

John A Zachman, Enterprise Architecture

Jayashree Bala

Asia Pilas

Dawn Koteman, Data Governance Senior Manager

Laura Sebastian-Coleman, Author, Measuring Data Quality for Ongoing Improvement

Cathy Ortiz, Director Enterprise Data Analytics

Erica Robeen, Director

Corine Jansonius, Data Architect

John Mwang, Data Strategy Lead

Luda Shuster, MDM Analyst

April Reeve, Director Info Architecture

Brenda Kalapach, Data Governance and Analytics Lead

Barbara A Nichols, Founder, Metaview360, LLC

Mary M Walters, Snr Business Data Analyst

Robert Raymond McGir, Independent

Chen Liu, CEO

Hakan Johansson, CEO, Management Consultant

Rodriugo Fiuguermo

Mary Moon

Thuthuklle Rakharebe, Head: Data Management

JG Cowper, Healthbridge Data

Jim Smith, President

Ken O’Connor, Data Management Consultant

Lisel Engelbrecht

Jason Perkins, Head of Analytical Architecture.

“Data has an amazing potential to be part of the answer to improving society for us all through an increasingly insight driven world. This is a great first step to grow a Data movement to deliver an Information Revolution. #dataleaders”

Maury Carollo

Carl Kane, Data Management Lead

Rodrigo DeCossio

Bob Newstadt, Analytics Consultant.

“Abundant data is a new phenomenon. Data delivers value only when it is used. Leaders must reset expectations of all knowledge workers to seek out data and use it.”

Sanjeev, Data Architect

Sheik M. Isaacs, Data Governance Leader

Axel Troike, President at Grandite

Finance, Human Resources and Data are the three essential business resources that any organization has always been built on, independent of its size or industry, regardless of whether it operates locally or globally or whether its products / services are tangible or not.
The ultimate target of a business is to turn these resources into assets which implies that they are governed to increase revenue, to lower costs and to minimize risks, all in alignment with the organization’s mission and goals as well as with the legal and regulatory requirements for the respective industry.
As the CEO is responsible to the Board to accomplish business targets, s/he has to exercise Data Leadership and ensure that a Chief Data Officer is appointed to take business responsibility for Data like the Chief Financial Officer and the Chief Human Resources Officer already do for their respective resource realm.”

Don Carlson, Process Design Executive, Make proactive and sustainable data management part of your processes!”

Jonathan Hill, “Superb manifesto. I’ve spent eight years discussing the importance of data to power all manner of initiatives. All too often the people responsible for data within an organisation are too junior to elevate the conversation to where it needs to sit, at board level.”

Nila Hines, Data Governance Program Administrator

Dora Boussias

Donna Burbank, Managing Director

Judy Rounds, Data Provocateur, “Thank you!”

Gail McAuliffe, “I’m happy to sign the Data Manifesto to help Data Professionals spread the word about the importance of data as assets.”

Robin Miller, Enterprise Architect, “Working on implementing Governance and Data Management.”

Sue Geuens, DAMA International President, “I am so excited to be forming part of this manifesto!”

Steve Corcoran, Business Data Architect.

Nonna Milmeister, General Manager, “Change is absolutely necessary and I am committed to lead it”

Howard Diesel, “It is rather depressing but really exciting that most organizations still find themselves in this situation.”

Cindy Niquette, Principal Information Architect

Nicola Askham, The Data Governance Coach

Kristin Love,  Enterprise Information Architect

Ian Rowlands

Dave Getty, Data Management Consultant,

“The Business needs to assume and assign more specific responsibilities for Data Stewardship. IT needs to implement better tools for Data Governance, Glossary, Metadata, Cleansing, Auditing and Transforming. Management needs to facilitate these collaborative initiatives.”

Darrin Deeter, IT Director – Analytics

Mark Rocco

Doug Laney, VP Research

Pravin Vijay, AVP-Marketing, Flytxt, “Enterprises need to focus on pooling in data, turning data to impactful customer insights and generating measurable business value to thrive in digital economy.”

Nadim WARDÉ, Partner

Ebrahim Said

Prof. David Sammon, Director MSc Data Business, “Working to improve the data agenda for Irish executives”

Jay Zaidi, Managing Partner, “Great initiative!”

William McKnight, President, McKnight Consulting Group Global Services

Ken Rhodes

Dan Everett, Senior Director

Tejasvi Addagada, “Book – Data Management and Governance Services: Simple and Effective approaches”

Michael Curran, “Thank you for formulating the Manifesto. This reflects my observations and thoughts from working with businesses and their data over the past 25 years. I am in agreement with the Manifesto and look forward to helping people recognise the value of data.”

David Muller, VP Data and Engineering

Stacey Haurin, Data Architect

Laura Reeves,  Founding Partner

Susan Early,  Enterprise Data Architect

Luminita Vollmer, Information Architect

Deborah Henderson, President, “Great to see a groundswell of support on this issue”

Sergio Topfstedt, Managing Partner, 

Working over the last 20 years in DW, Analytics and more recently Big Data Market, I am immensely happy with an initiative like DATA MANIFESTO brings.
The market needs trusted advisors as Data Manifesto offers that can show to corporate governance to the need to treat one of the largest assets of any company has, its data. Cycles of technological innovation repeat themselves and lately being accelerated; actions like care, detail and value perception of data that each company has, usually are in the background or do not enter at the success track of digital projects.
As a teacher in Big Data at one of the most respected engineering schools in Brazil, I will be flattered to be part of this group that I consider capable of pointing to the market success paths using analytics and the appropriate use of data.”

Stijn “Stan” Christiaens, CTO

Sara Ovist, Sr. Analyst, Data and Information Governance

Amit Saha

Jeff Cohen

Jessica Barry

Peter Kapur

Sphamandla Duma, Data Quality Consultant

Vincent Lammerse

Ghassem Koolivand, Database team Lead

David Vaz

Ekkehard Schwarz,  Information Governance Specialist, “One day you will wish, you would have done all these things…”

Miguel Payeras

Aniruddha Ray, VP

Mark Vreeland, Director, Information Governance.

I have been active in Information Governance for over 20 years and have designed and implemented various models over during that time. I have settled on one model now that truly supports data as an asset and more importantly information as an asset. While most believe that Data Governance is key to the organization looking at from the information generated, how that information is generated, who uses it and how information is governed is the driving force for what I do for Equifax Workforce Solutions. Information Governance defines information asset management with three disciplines; Business Information Discipline, Technology Discipline and Information Asset Discipline. These discipline make up the foundation of the model that is being implemented and executed for Equifax Workforce Solutions.’

Carrie Mueller, Data Governance Officer

Matt Sosa, Data Scientist

Steve Carrell, Data Guru

Susan Hosking, EA & BI Director

Paul Bennett, Database Analyst

Francisco Guinez, Executive Director “Congratulations!”

Roger Noesberger, Data Governance Specialist

Thijs van der Feltz, Data & Information Architect

Ken Self, President IQ International. “A great opportunity for everyone who understands the value of data to pull together and make a difference.”

Mehmet Orun, CDMP, Data Strategy Leader. ” As a data professional, part of my role is to see patterns in what is and is not there. As such, I agree with the core concepts and principles stated in this manifesto and also believe we can all make a difference, one project, discussion, example at a time to create cultural change.”

George McGeachie

Bill Adkinson, Manager Business Intelligence

Cliff Seiler, Data Architect

Ricardo Alvarado, Data Governance Lead

Shane Downey, Vice President – IQ International. “Very proud to be part of this movement!”

Will Gainey

Bergson Lopes, Vice President – DAMA Brazil Chapter. “Great initiative! I’ll share in Brazil.”

Alexandre Masson Cosentino, Data Specialist

Mark Ouska, Enterprise Agile Data Strategist

Stacey Clark, VP Data Management and Governance

Jayne Dutra, Data Governance Manager. “Bravo!”

Anthony Evans

Victor Aguilar, VP Programs, DAMA Chapter México. “It seems to me an awesome effort because Data is worthless by itself. It does needs people to succeed. Great manifesto.
Excited to be part of it”

Bobby Trivedi, Executive Consultant.

Cristian Baptista, BI Manager

Alexandro Mayoral

Vivian Duarte da Silva Iannuzzi

Alex Pires Bacelar

Hector Raul Hurtado Frias, SubDirector Centro de Mando y Comunicacion Gobierno del Estado de Mexico. “Excellent initiative to which I fully adhere.”

Miguel Corro, Consultor

Geoflavia Guilarducci

Alvaro Almeida, Business Analyst

Anselmo Guedes

Fernanda, Systems Coordinator

Rafael Dias, System Analyst. ” I agree with and I believe that the knowledge on data will be the successful of the Organizations.”

Maria Guadalupe (Marilu) Lopez, President. “Totally committed to this manifesto and grateful to those that put it together.”

MaC

Herman Badenhorst, MD

Lucas Dal Bó

Carol Elliott

Luciene Maria Dos Santos

Cláudio Lucio, Data Specialist

Eronita Maria Luizines van Leijden

“I agree and I will work for it. I’m a public agent of the “Agência de Tecnologia do Estado de Pernambuco-ATI/PE” and I have been working to raise awareness about the importance of the data and to create a team to do this Management.”

Samuel Chaves

Rosalia, PMP & Business Coach

Liliane A N Sales

Lonna Hannan, VP – Data Architect

“Data is my passion. Mentoring others to find, understand, analyze, create insights, and take action on untapped or misunderstood data is my personal mission.”

Lisa Cutler Farwig

Colin Gibson, Data, Architecture and Change Professional. “Applications come and go. Data lives forever.”

Jonathan Andrews, Director, Application Architecture. “Wholeheartedly agree. Now to make it real.”

Lowell Fryman, CBIP-CDMP

Yasuki Hayashi

Alan D Duncan, Research VP, Data & Analytics Strategy, Chief Data Officer

“This is the work that I do with Gartner clients every single day, fostering a data-driven culture that increases the business value and usage of data. Data-driven business leads to better business outcomes.”

Jochen Gerhard, Dr.

Prashanth Southekal, Managing Partner

Jeremy Hall, Managing Director, “Great Initiative!”

Eugênio Antunes, CEO / CIO, “Empresa Municipal de Informática – Recife/PE/Brasil”

Ivan Schotsmans, Data Coordinator

Sheri Adame, Data Evangelist “I love data. All things data.”

Aneta Stoilova, Data Governance Advisor

Michael Ryan, Data Architect, “It is the right time. Better late than never. This is encouraging.”

John Norris, Data Governance Implementer, “The Leader’s Data Manifesto is inspiring.”

Robert Meersman

Dirk Krantz,  Information Architect, “Hear, hear”

Ted Hills, Enterprise Architect, ” There are now three data-related manifestos, which is a good sign that there is broadening agreement that data, not software, needs to be central to our work.”

Lowell Fryman, CBIP-CDMP, Practice Principal

Madani Basha, Data Quality Manager

A great initiative. We are already into a data intensive era, and rate of intensity is all set to explode. So the topic is very timely.
I was very impressed with the Business Rules Manifesto. I was pre-conditioned to see something similar (a list of crisp declarations applicable to the topic). However the manifesto as it stands is more for “Drive a change for data” than “This is what / how data ought to be”.
For example, I would like see in the “Data Manifesto” somethings like:
“D01 Data is an asset and requires effective governance”
“D02 Data is a business responsibility”
“D03 Every data record must have at least one business key”.
Each decree in the manifesto then needs to be expounded.
For example, D01 lays down the responsibility for ownership, acquisition, usage control and disposition.
And D02 lays down the responsibility with business for creating and maintaining a conceptual model of the data, business meaning of the data.
D03 stipulates that every record (or table) must have a clear meaning. And this will happen when business keys are made explicit. Business key makes it easy to articulate what each row in a table represents. Difficulty in expressing the business key is a sure sign that there are disparate sub-sets of data. In such a case each sub-set should be subject to the “must have business key” principle.
Good luck with the initiative. Happy to contribute by way of discussion – by email, due to time zone.
Regards. – Madani Basha (Sydney, Australia)

Shannon Malmstrom

Robbert Naastepad, Data/Ecosystem Architect, “Let’s start by adding data (and not IT) focused curricula to our high schools and universities!”

Timothy W. Cook, “A data first strategy based on computable models containing the semantics will allow for reuse in future unknown situations and means more long-term value for your short-term efforts.”

Angela Boyd, Consultant, Data Governance

John Lucas, “I have always understood the relationship between information and data but am just realizing that the majority of leaders have not understood that with the information/knowledge era that understanding data is critical to grasping information and how this affects gaining knowledge.”

Mark Stockwell, Manager, Data Governance Program

Jorge Maciel Pereira, Information Intelligence Advisor,

“The need to see the data in a new way, as an investment and no longer as an expense, is imperative. In the Brazilian federal government this change is happening to generate an integrated vision that allows greater agility in the processes of service, reduction of fraud and greater agility in the offer of products and services.”

Kate Walker, CEO, “Records and Information Management Professionals Australasia (RIMPA) support this movement and we hope that it stimulates debate and raises awareness.”

David Pryde, Director & RIM Consultant, ” I like that it is a call to action to take responsibility for driving an information governance model that recognises the value and potential of our information assets. Stop treating them as an overhead and grow from the decision.”

Kris Minier, Director, Business Intelligence Reporting, LeasePlan USA

Morgan Templar, Author, Get Governed!, “I am a Lead Data Steward for Blue Shield of CA Provider and Member Domains. I am a Business Solution Architect. I lead our Data Quality program. Personally, I have written the definitive book of Data Governance to be released Q3 2017 called “Get Governed – Build a World-class Data Governance Program.” I’m passionate about the need for governing data and understand the value of data.”

Billy Tilson

Harri Juntunen, Partner, “People and data first.”

Nilton Moreira dos Santos, CIO

Nadine Schramm, Data Architect/Governance Lead

Susan Earley, Architect

Gabriela Filip, Head BI

Laurel Shifrin

Melissa Cozono

Marcia Souza

Deepak Bhaskar, Data Strategy and Acqusition Manager

Roberto Navas Pinheiro, Executive Director

Peter Jackson, Head of Data

Gary Harper

Sharon Hockenberry, Independent Consultant; Integrity Data Solutions LLC

Simon Jeffery, Head of Information Strategy and Governance “Excellent Manifesto that resonates with me”

Nic Jefferis, “Great now can we tailor it to an organisation leadership”

Mark McQueen, Founder, Principal Consultant, 

” A bit late to the party but inspired by the Manifesto. C-suite leadership is required to drive a culture change that results in sustainable data processes integrated into every business process for innovation and differentiation that is meaningful to the customer – whatever your business.”

Gary Allemann, Managing Director at Master Data Management CC

Roberto Lichtenstein, Head of Business Analytics and Master Data, “Fully agree to the content of the manifesto. Let’s make it a reality!”

Shaema Talib, Director, Analytics

Barbara Turner, Director, Enterprise Data Governance & Data Quality

Bruce N. Davidson, Senior Advisor

Iain Heron, Enterprise Information Architect

Paula DAmico, Data Director

Leandro Eschiavi,