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There is a lack of executive awareness:

  • That information can be a valuable asset
  • That information can be managed as an asset
  • Of the importance of managing information as an asset
  • Of how to manage information assets
  • That information technology
  • Of new approaches to solving problems

This is caused by:

  • A lack of formal secondary and tertiary education
  • Insufficient on the job training
  • Failure of induction