Bob Seiner of TDAN (The Data Administrators Newsletter) takes the opportunity to speak with Data Leaders Dr Tom Redman and Kelle O’Neal about the recently launched Data Leader’s Manifesto.

The Leader’s Data Manifesto was received with enthusiasm by over 100 delegates at Enterprise Data World 2017. Data Leaders, John Ladley, Kelle O’Neal, Danette McGilvray and Dr. Tom Redman and James Price (from Australia) are challenging the business community to get serious about managing their data as an asset in order to drive better business performance.

Six of your data colleagues set out to resolve a puzzle. Why do companies say they are interested in data and do so little about it? Why proclaim “data are assets,” then not manage them as such? The answer was not what we expected and the result has been the creation of The Leader’s Data Manifesto.