Bob Seiner of TDAN (The Data Administrators Newsletter) takes the opportunity to speak with Data Leaders Dr Tom Redman and Kelle O’Neal about the recently launched Data Leader’s Manifesto. He explores the background to its inception, who is involved and why and who it is directed to. Given that bad data costs business 3 trillion dollars a year (Harvard Business Review) it is not surprising that the discussion covers how they believe the manifesto will impact the data management industry and business as a whole going forward. There are many ways the manifesto can be used in all organizations – read the interview and see how you can make a difference in your organization too. Be part of the change.

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