Six of your data colleagues set out to resolve a puzzle. Why do companies say they are interested in data and do so little about it? Why proclaim “data are assets,” then not manage them as such?
To solve this puzzle we narrowed our focus to the “manage data assets” question, pooled and re-examined our own successes and failures, studied models of innovation, diffusion, and disruption, conducted an extensive root cause analysis, compared interim explanations with progress in other fields, and were brutally honest in testing these explanations among ourselves.
The answer was not what we expected and the result has been the creation of The Leader’s Data Manifesto.
The Leader’s Data Manifesto is being launched today at Enterprise Data World 2017, Atlanta Georgia. The aim is to push for change and empower everyone who uses data to do their job to become a data provocateur. Without enterprise wide acceptance of data as an asset of value, that must be managed as such, business will continue to miss the mark and fail to realize the full potential of the data assets they own.